Brianna Detheridge spends 10 to 15 hours a week sourcing clothes. The time she spends photographing and promoting them depends on how many items she’s been able to source, but her weekly uploads of clothing never falter. Located in Glace Bay, N.S., Detheridge is the owner of Moonrise Thrift. It’s a completely online business that sells thrifted, second-hand clothing.
She gets all of her clothing from local thrift stores and every so often buys from other online platforms such as Etsy, Depop, and Poshmark.
“Only if the price is right,” she told The Pigeon in an interview.
Detheridge has been a part of the online thrifting community since June 2020 and believes the pandemic has helped her following grow.
Online thrifting has gained popularity in the last few years. Consumers trying to find a range of unique pieces of clothing without contributing to climate change see thrifting as an innovative way to buy clothes.
Since federal and provincial governments across Canada implemented COVID-19 restrictions after the spring of 2020, brick-and-mortar retail sales have struggled.
In May, retail sales in Canada only rose by 18.7 per cent. While 10 out of 11 sectors experienced an increase in sales, with clothing and clothing accessories seeing the most success, this rise is still lower than pre-pandemic figures.
With the majority of retail sales taking place online, both sellers and consumers have found new ways to adapt to the digital economy. Buying and supporting local businesses became more important to Canadians as lockdowns continued. With that, thrifting accounts began to thrive.
“It wasn’t something that had crossed my mind […] this was just a way for me to clear out my closet,” Detheridge said.
Before she began her business, Detheridge was a full-time student. She also had a full-time job in a healthcare setting, but found it wasn’t fulfilling. After finishing school and leaving her job for personal reasons, Detheridge struggled to find a satisfying occupation.
Her clothing business began as a way to make extra money on the side, but quickly grew into something more.
After selling the extra clothes she already owned, Detheridge’s followers were still eager for thrifted finds. As a result, she decided to keep up her business and purchased more thrifted clothing to resell.
Her account grew and has now attracted over 2,000 followers.
An aspect of Detheridge’s account that stands out is her devotion to creating a size-inclusive shop.
“Some of my best friends are plus-size so I’ve seen the struggle first hand of finding specific clothing pieces, especially vintage [ones],” Detheridge said.
Size inclusivity has continued to be an issue in the fashion industry, especially when it comes to sourcing older pieces. Sought-after vintage clothing doesn’t always come in extra-large sizes. With the scarcity of special plus-sized pieces, Detheridge always keeps her eyes out for clothes her followers might appreciate.
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E-commerce opportunities were exploding for Canadian entrepreneurs well before the COVID-19 pandemic began. Exclusively connecting with customers online has its benefits, especially for small-scale ventures like thrift sales.
Running a business that’s completely online doesn’t require owners to leave their homes or have a physical presence in their stores. Instead of having set working hours or even a commute to work, online business owners can work from home on a more flexible schedule.
These factors mean their businesses are more self-directed, which can have a positive or negative impact. Owners need to put in as much effort into their online presence as they want to get in return.
If sellers want to grow a larger following, they must keep up their online presence. Account owners who don’t log in often or don’t post continuous hauls of clothing won’t be of much interest to consumers on the hunt for clothes.
Like Detheridge, Kyla Mangaser began her business by selling clothes from her own closet. Now the demand keeps her busy. Mangaser has been running her thrifted clothing business on Instagram since August of 2020. She renamed it Thrift Soul this past November.
Mangaser explained how during quarantine, she realized she owned many items of clothing she doesn’t wear anymore. Instead of throwing them in the garbage, she decided to sell them online. For her, thrifting has always been a way of finding new clothes.
“I grew up thrifting my clothes but back then, it wasn’t as popular as it is right now,” Mangaser said.
With her business growing, Mangaser has had to adapt to rapidly changing consumer demands.
“Running an online business also requires a lot of my time to be present in my store by posting content and stories daily,” Mangaser said.
How a business owner engages with their customers online differs from in-person sales. Instead of being able to walk right up to someone browsing a rack of clothes, online owners must use the tools at their disposal to communicate with potential buyers.
Posting across different social media platforms and using the available features on apps contributes to engagement with different clients. Whether accounts have 600 followers or 600,000, how they interact with their following is important.
Having strong online engagement isn’t exclusive to businesses that are directly selling products. Other online influencers have used their knowledge of thrifting and personal collections to gain followings, too.
On the video-sharing platform YouTube, creators make content that fuels their viewers’ desire to thrift clothing.
Canadian YouTubers like Melissa Tatti, who runs Threads Obsessed, combine everyday vlogs and thrifting advice for curious viewers, but their content doesn’t exclusively revolve around thrifting. Their channel gives a glimpse into the lifestyle around thrifting and second-hand clothes altogether.
Hayley Isralov, recognized from her channel Hayley’s Corner, has amassed a little over 725,000 subscribers since her channel launched in 2009. She includes ‘day in the life’ vlogs, room makeovers, pregnancy content, and, of course, thrifting haul videos across her YouTube page.
When consumers are watching these thrifting videos, they live vicariously through the creators involved. The excitement viewers get from seeing influencers find those Levi jeans that fit just right or score a vintage Raptors jersey shows consumers what authentic vintage can look like.
Rather than going to Urban Planetor other fast-fashion brands to find clothes that appear to be retro, online influencers can now show you how to search for pieces that are actually vintage.
One of the main appeals of buying thrifted and second-hand clothing is the sustainability factor. Data from the United Nations Environment Programme and the Ellen MacArthur Foundation found that the fashion industry is responsible for 10 per cent of the planet’s carbon emissions. That’s more than all international flights and maritime shipping put together.
The fashion industry is also the second-largest consumer of water in the world. Making one cotton shirt demands about 700 gallons of water, and one pair of jeans uses about 2,000 gallons.
Buying second-hand helps curb the excessive use of resources that the fashion industry uses, and some thrifted clothing sellers are more than well aware of that fact.
Robyn Hobbs is the owner and founder of Le Prix Fashion and Consulting, a business that sells second-hand clothing and accessories in Waterloo, Ont. She has an undergraduate degree in environmental studies and business, as well as her Master’s degree in environmental studies.
In 2016, Hobbs wrote a paper about thrifting and the factors that inspire consumers to buy second-hand instead of new.
In it, she mentions that the eco-fashion movement has risen among consumers over the last decade. With an increase in concern over the production of clothing, the wellbeing of workers, and the environment, second-hand buying has become increasingly popular.
Reusing and recycling clothes prolongs their lifespans—Instead of a pair of jeans being worn for only five years before being thrown away, they may last 10 years because they are being passed on to someone new. More reusing and recycling means less waste.
In an interview with The Pigeon, Hobbs highlighted the importance of proper garment care as a way to contribute to sustainable fashion.
“Your sustainability starts in your closet. There is an element that if you take care of it, it will last longer than just a few washes,” Hobbs said.
Hobbs said she often wonders how people are taking care of their clothes in general. Some bad habits that Hobbs pointed out include washing your clothes in hot water rather than cold. She adds that repairing and tailoring clothes is also good garment care.
Years ago, Hobbs bought a pair of vintage silk high-waisted pants to wear when she wore high heels. Now she rarely wears heels, so she had them shortened so that they would go with flats.
Hobbs said the emergence of online selling platforms like eBay has been a massive contributor to thrifting’s popularity. Founded in 1995,eBay is recognized as one of the first major online shopping sites. Today, consumers use Etsy, Depop, and Poshmark, among many others, to sell unwanted clothes and items.
These stores allow anyone to make an account, take pictures of their products, and control their sales. Account owners decide the prices and can communicate directly with consumers.
While eBay uses an auctioning method, newer online stores resemble bigger companies in how they present items online. Social media sites like Instagram also let sellers create a unique platform to sell their items or engage with customers.
Hobbs said another reason people enjoy the online element of thrifting may be because they don’t have to go out and search through the clothes themselves—it saves them time parsing through racks of second-hand clothes to find good-quality items.
At Hobbs’ store, products are cleaned with environmentally friendly products. She also offers consultations for styling tips, giving customers a next-level experience.
While there are many new strategies to achieve sustainable fashion, others have always been present.
Dr. Anika Kozlowski is an assistant professor of fashion design, ethics, and sustainability at Ryerson University. Kozlowski recalls when she was a teenager in the ’90s, she thrifted clothes regularly.
“That’s what I preferred, and I never stopped,” she told The Pigeon in an interview.
Although thrifting has always been available, consumer interest has continued to grow in recent years. In a 2019 survey conducted by Prodege, about 73 per cent of Canadian respondents said they shopped at thrift stores in 2019. In 2020, that number increased to 82.9 per cent.
Kozlowski made a point to highlight that sustainable fashion has always been present, just in different forms.
“We’ve just repacked it this way, but if you step outside of North America or Western culture […] the solutions that we propose are not new,” she said.
She explained that understanding sustainability also means demanding diverse solutions.
“How we see sustainability is very white-washed, the aesthetic is very particular. It’s not a diverse space, just like fashion isn’t either,” Kozlowski said.
When she’s not studying for school or balancing her other part-time job, Shaira Guzman works on her online thrifting business. She takes to her account on Instagram, Sustainable Thredz, where she posts item drops, behind-the-scenes details, and “follow-for-follow” chains. She likes to highlight other accounts that sell thrifted clothes, and they often do the same in return.
Guzman sees this as the beauty of the thrifting community.
“We are just supporting one another and we all have the same purpose […] to contribute to sustainable living,” Guzman said.
Based in Toronto, Guzman is a student at Seneca College. She’s always loved thrifting and recognizes it as a sustainable way to shop.
“I am also aware of how much damage fast fashion does to our environment,” Guzman said.
Guzman’s process for getting clothes for her business isn’t complicated, she said. The rule that she continuously follows is to never overbuy for her inventory.
“I have to curate the clothes I buy according to what most of my followers are interested in or what type of clothes they are in search of, and also their sizes,” Guzman said.
She does this by doing Instagram polls on her story and takes that as direction. Guzman engages with her followers not only for their benefit, but for her own as well.
Since it isn’t sustainable to overstock clothes she won’t be able to sell later, Guzman limits inventory so she can avoid throwing away items that don’t get purchased.
Buying what she knows will sell is important so that it limits the waste Guzman creates—curating her clothes to her following’s demand also helps her avoid people who back out after claiming items.
Guzman’s business has her curating and taking the time to learn more about the clothes she sells. Seeing that more people are interested in thrifting clothes and how trendy it’s become has been a motivation as well.
When asked if she feels as though there is a sense of competition between other thrifting accounts, Guzman disagreed, as did Detheridge and Mangeser when interviewed. This idea of community is something they all have in common.
Doing shout outs, spreading news of other drops, and congratulating one another is what these small businesses do, and it makes running a thrift business all the more appealing.
Detheridge is always present to guide her followers to other size-inclusive accounts, and Mangaser said she’s even bought items from other sellers before. Just as brick-and-mortar shops support each other in their community, the online community does the same.
Moving forward, Canadians seem to be putting the planet first when it comes to their closets.
Kozlowski explained that there is no right or wrong way to be sustainable. Since there’s no article of clothing that is perfectly sustainable, there is more to being environmentally friendly than simply buying second-hand.
“Wearing what you already have, repairing, reusing, [and] trying to keep what’s in your wardrobe circulating for as long as possible [is important too].”
If you can put in the time, thrift stores provide a unique and thrilling shopping experience that money can buy. Canadians can take advantage of a treasure chest of online thrift stores to find inexpensive BUT unique items.Is thrifting considered sustainable fashion? ›
Thrift shopping is an overlooked way of practicing sustainability. This type of shopping reduces energy consumption, air pollution, mountains of landfill, and keeps our oceans cleaner. There are endless fashion possibilities with thrift shopping, but it is also another way to take care of Mother Earth.Where do thrift stores source their clothes from? ›
Most thrift store inventory comes from donations. Many people own products like clothes, furniture, home decor, etc that they have never used or do not make use of anymore or have too many of. To make space, they tend to give away these items.Where can I buy used clothes online in Canada? ›
- eBay Canada. 1 / 10. Image by: instagram.com/ebaycanada By: Samara Abells. ...
- Consign Toronto. 2 / 10. Image by: instagram.com/ctconsigntoronto By: Samara Abells. ...
- Black Market Clothing. 3 / 10. ...
- VSP Consignment. 4 / 10. ...
- Etsy Canada. 5 / 10. ...
- Shrimpton Couture. 6 / 10.
Ready To Wear Again - Canada's Online Thrift Store & Consignment – Ready2WearAgain.Does Canada have thrift stores? ›
Even if you're on a tight budget, there are plenty of super cheap thrift stores in Canada where you can update your fall wardrobe without breaking the bank.Is thredUP actually sustainable? ›
thredUP sells clothes made from a high proportion of sustainable materials, such as organic cotton, linen, hemp, ramie, and jute, or recycled fabrics, such as recycled polyester and regenerated nylon.Why is thrifting not sustainable? ›
The business of selling thrifted wares also draws parallels to fast fashion brands as both models sell garments at low prices, consequently leading to the overconsumption (and in the case of fast fashion, overproduction) of unsustainable goods.Is poshmark eco friendly? ›
From using eco-friendly packaging and upcycling, to keeping vintage and unique clothing in circulation, to building awareness for sustainable brands and using the Reposh feature, the Poshmark community puts sustainability at the forefront and redefines what the fashion industry could be.How do I start a thrift clothing business? ›
- Create a Business Plan for a Thrift Store.
- Get an EIN.
- Register for Taxes with Your State and IRS.
- Get Financing.
- Obtain Thrift Shop Licenses and Permits.
- Start a Business Bank Account.
- Purchase a Thrift Store POS.
- Buy All Necessary Business Insurance.
- Offer the right products. ...
- Present items in the best light. ...
- Organize and clean your thrift store. ...
- Draw attention to the best items. ...
- Describe your products with etiquettes. ...
- Use a fair pricing strategy. ...
- Put sustainability first. ...
- Go big with your marketing strategy.
Thrift stores are not the most profitable businesses. Many are lucky to make $100 to $200 a day – just enough to keep the lights on. If you are trying to start a business with serious profit potential, a thrift store is not it. Most of these businesses are labors of love and/or charity organizations.What is Depop Canada? ›
Depop is a mobile marketplace for buying and selling items from their phones. Founded in London in 2011 by one of the founders of PIG magazine, Simon Beckerman, Depop started out as a social network where PIG's readers could buy items featured in the magazine.Is Etsy second hand? ›
All items sold on Etsy must be handmade, antique or handcrafted.Is thredUP new or used clothing? ›
“ThredUP wants your stylish, high-quality & gently used clothes that are freshly laundered, brand name women's and children's clothing, handbags and shoes in like-new condition.”Is Zulily a Canadian company? ›
Owned by Qurate Retail Group, Zulily is an American online retail store that sells clothing, footwear, toys, and home items. Working in Canada, North America, Ireland, the United Kingdom, and Australia, their brand has a 366 million dollar revenue.Does ThredUp have duties to Canada? ›
Orders Shipping to Canada:
All orders shipped outside of the United States are Delivery Duty Unpaid. The buyer or recipient of the orders is responsible for paying any duties and local taxes assessed by your local customs office. thredUP does not offer free shipping to Canada.
You can now buy and sell across Canada using the online second-hand fashion marketplace loved by millions of Europeans. Ready to become one of our first Canadian sellers and make money from the clothes you don't wear anymore? Here's what you need to know. 1️⃣ There are no fees for selling on Vinted.How many thrift stores are there in Canada? ›
Canada was home to an estimated 1,400 used merchandise stores, many of which were located specifically in larger provinces, such as Ontario, British Columbia, and Quebec.Does Canada have a goodwill? ›
Our History. Founded in Winnipeg in 1931 Canadian Goodwill Industries has been dedicated to improving the lives of our fellow Manitobans and giving back to our community.
Some of the disadvantages of thrifting include the long time it takes to sort through the many, often unorganized, clothing items. Often the clothes have no warranty and no return policy, says the Odyssey. The worlds of fast fashion and thrifting are both equally fun and exciting!Is it ethical to shop at Goodwill? ›
The donations they receive are tax-deductible and some of the money they make goes toward good causes. It's not only ethical, it's a service to your community. Goodwill, Salvation Army and other thrifts use the proceeds from their sales to fund good works like job training, drug rehab and outreach to the homeless.What does thredUP do with clothes that don't sell? ›
Any unaccepted items (the things thredUP wouldn't be able to sell on-site) are shipped back to you (for $10.99) or responsibly recycled, according to the company. The Donation Clean-Out Kit is what it sounds like. You can send in women's, men's, and kids' items.Are thrift stores really sustainable? ›
Thrifting skips multiple checkpoints of sustainability as new material need not be brought in, no additional manufacturing takes place, no labour is required to make the clothes, no carbon is used up in transportation, no money is spent on marketing and so on.Is thrifting better than buying new clothes? ›
Also, thrifting reduces the number of wasted resources that get burnt up from making new clothing or other textile products. If you looked it up, you would find that there is an astronomical amount of water used in textile production that is incredibly wasteful.Are thrifting clothes sanitary? ›
Most secondhand stores don't wash the clothes before selling them. Donations are typically washed before they're donated, but we still recommend giving them a good cleaning when you get home. Even if the clothes are washed before they hit the thrift store floor, people will have since touched them.Is Poshmark safe? ›
So, is Poshmark safe? Overall, yes. The Poshmark company and e-commerce website is a legitimate business where buyers and sellers can share used clothing online. Genuine products are being sold through the website, and sellers can be paid through direct deposit, but there can also be some risk involved.How do I sell Thrifted clothes? ›
ThredUP is the easiest because you can send your clothes in, and the company will sell them for you, but you'll make the least. Etsy is fun for handmade and one-of-a-kind items. And then there's Depop and Mercari—all of which are great platforms to sell just about anything in your closet.How can I make a thrift store more profitable? ›
Put some popular items on sale, advertise the reduction in price and encourage shoppers to spend some time in the shop. Place the sales items in strategic areas of the shop floor so that customers will be more likely to look around and, hopefully, purchase additional products in addition to the ones on sale.How much does it cost to start an online thrift store? ›
On average, if you are trying to do as much yourself as possible, you are going to spend as little as $3,500 for starters. So, if you have a limited budget and you are going to use an eCommerce platform for setting up your store, you are going to be fine.
While the creation of thrift stores have originally been for lower-income individuals, the steadily rising popularity and appeal of thrifting has brought individuals of various ages and social-economic backgrounds to thrift stores.How do you attract people to buy Preloved items? ›
To find potential customers, try posting products with captions and hashtags that relate to preloved. Apart from that, you can also try paid ads like IG Ads or FB Ads. The pics in your IG feed should be interesting to attract potential customers who visit your social media.Is second hand clothing business profitable? ›
Used clothing stores offer a higher profit margin due to the fact that the inventory is donated or consigned rather than purchased. Another advantage is that these types of stores tend to thrive during periods of slow economic growth.What do you flip at thrift stores? ›
- Books and Textbooks. Generally, individual books aren't a huge moneymaker, but book lots traditionally sell very well at online auction sites. ...
- Picture Frames. ...
- Video Games. ...
- Brand-Name Clothes or Clothing Lots. ...
- Pyrex and Glassware. ...
- Sporting Equipment. ...
- Records and Record Players. ...
- Anything With a Tag.
What is the growth rate of the Thrift Stores industry in the US in 2022? The market size of the Thrift Stores industry is expected to increase 0.9% in 2022.Is Poshmark available in Canada? ›
We allow shipment within Canada and its territories. We do not currently support international shipping outside of Canada. We do support shipping to PO boxes. If you have a PO box address, simply enter it as you would a normal address.How much does Depop take Canada? ›
Depop charges a 10% flat rate fee on every item sold. We don't charge a listing fee or a subscription fee. And we never sell your data. We get paid when you get paid.Is Tradesy in Canada? ›
The first step: Finding the platform that works best for you. Several of the most well-known resale and consignment marketplaces and sites — including The RealReal, thredUP, letgo, OfferUp, and Tradesy — aren't currently available for Canadian sellers (although we can shop on many of the same platforms).Is it illegal to resell items on Etsy? ›
Reselling is only allowed in the vintage and craft supplies categories. Everything listed in our Handmade category must be made or designed by you, the seller. Reselling is not allowed in Handmade. Read more in our Handmade Policy.Is Depop for used clothes? ›
Depop has been described as a mix of eBay and Instagram, where users can buy and sell secondhand items.
The acquisition makes some business sense, too, as the two companies have a similar model: connecting independent sellers of goods to buyers. Still, Etsy is better known for homemade goods and crafts, while Depop is most famous for selling clothes.Can you get bedbugs from thredUP? ›
A lot of people wonder if you can get bed bugs from these unwashed clothes. Honestly, it's possible. However, it's easy to avoid. The most important thing to do once you receive these clothes is to wash them and dry them in heat.What items does thredUP not accept? ›
We do notcurrently accept jewelry, men's clothing, formal gowns, items over 10 years old, items with signs of wear, or anything counterfeit. What does thredUP's LUXE quality inspection involve? thredUP puts quality and authenticity first.What are the best selling brands on thredUP? ›
Top 10 Popular Clothing Brands on thredUP
- J. Crew. ...
- Banana Republic. ...
- Ann Taylor LOFT. ...
- Lululemon Athletica. ...
- American Eagle Outfitters. ...
- Madewell. ...
- Free People. ...
Thrifting skips multiple checkpoints of sustainability as new material need not be brought in, no additional manufacturing takes place, no labour is required to make the clothes, no carbon is used up in transportation, no money is spent on marketing and so on.Why is thrifting important for the sustainable fashion economy? ›
It is an excellent way of keeping the garment in the market at the least possible environmental and social cost and a decent financial profit. The youth, in particular, seem to be fond of thrifting. A reason for this could be lower prices of second-hand apparel as compared to fresh, sustainable fashion clothes.Is thrifting better for the environment? ›
Thrift shopping is good for the environment because it keeps clothes out of landfills, reduces carbon and chemical pollution caused by clothing production, and lowers water consumption. Most thrift shops also support local charities, which some could be for environmental causes.What is the meaning of sustainable fashion? ›
Sustainable fashion (also known as eco-fashion) is a term describing products, processes, activities, and actors (policymakers, brands, consumers) aiming to achieve a carbon-neutral fashion industry, built on equality, social justice, animal welfare, and ecological integrity.What are the cons of thrifting? ›
Some of the disadvantages of thrifting include the long time it takes to sort through the many, often unorganized, clothing items. Often the clothes have no warranty and no return policy, says the Odyssey. The worlds of fast fashion and thrifting are both equally fun and exciting!Is thrifting a gentrification? ›
In the case of thrifting, gentrification is the ever-growing business of going to thrift stores, buying things of value, and reselling for a profit. In other words, taking the practice of secondhand shopping, historically utilized by low-income people, and popularizing it to appeal to the richer population.
Nearly two in five thrifters say they are replacing their fast fashion purchases with used ones. Thrift shopping is perfect for anyone looking to buy more affordable clothes. The act of thrifting has become a trend in itself with influencers visiting stores to find rare, forgotten items.Why is thrifting better than fast fashion for the environment? ›
One of thrifting's biggest advantages for the planet is that it keeps clothes out of landfills. People now more than ever are recognizing that the clothes they no longer want will make much more of an impact when donated and brought to thrift stores, rather than tossed in the garbage.Is thrifting better than buying new clothes? ›
Also, thrifting reduces the number of wasted resources that get burnt up from making new clothing or other textile products. If you looked it up, you would find that there is an astronomical amount of water used in textile production that is incredibly wasteful.Why is thrifting so popular now? ›
Why Do People Go Thrifting? Thrift stores have become a sanctuary for many people who want to live on a budget while living sustainably. There has been a growing consciousness of the negative impact of fast fashion on the environment. As a result, many people recognize the importance of buying used items.Is it ethical to shop at Goodwill? ›
The donations they receive are tax-deductible and some of the money they make goes toward good causes. It's not only ethical, it's a service to your community. Goodwill, Salvation Army and other thrifts use the proceeds from their sales to fund good works like job training, drug rehab and outreach to the homeless.How much waste does thrifting reduce? ›
Research by Waste and Resources Action Program (WRAP), a sustainability advisory group in England, “shows extending the average life of clothes by just three months of active use per item would lead to a 5 to 10 percent reduction in each [item's] carbon, water and waste footprints,” says Sonali Diddi, a design and ...Is shopping on Depop sustainable? ›
Depop has around 30 million users in over 150 countries, the majority of whom are young people. Its sustainability plan is built around the UN's Global Goals, the 17 objectives designed to tackle the systemic causes of extreme poverty, including the climate crisis and inequity.What fabric is most sustainable? ›
- Organic hemp. Hemp is a versatile plant that can be used to make anything from food and building materials to cosmetics and fabrics. ...
- Organic cotton. ...
- Organic linen. ...
- Recycled fabrics. ...
- Lyocell. ...
- Econyl. ...
- Piñatex. ...
That being said, Zara falls far behind truly sustainable brands. Their “sustainable” clothing is such a small portion of their products that it's impossible for it to make meaningful change. They're also still promoting the mass consumerism that feeds into fast fashion, and is inherently unsustainable.